Best Nutrition Affiliate Programs [2022 Update] (2023)

Nutrition is a huge market.

As a segment of a $4.3 trillion wellness economy, healthy eating, nutrition, and fat-loss are currently valued at $702 billion, according to the 2018 Global Wellness Economy Monitor.

Dietary supplements market is expected to reach $278.02 billion in global sales by 2024.

That segment alone is currently growing at an annual compound rate of 9.6%, according to the latest report by GVR.

Going by the numbers alone, the fundamentals are great.

People are spending a lot of money and the sales are fast increasing.

More importantly, a great deal of those sales is happening online. About 20% to 30%, depending on the segment.

As e-commerce penetration goes on, that figure is only going to grow.

So lots of positive figures. However, with such a huge market we’ll need to get specific.

So let’s break it down a bit.

Best Nutrition Affiliate Programs [2022 Update] (1)

The above picture features some of the existing markets. As you can see, nutrition is quite diverse with many fast-growing segments and subsegments.

For example, sports nutrition is expected to reach $81 billion in sales by 2023, according to Statista.

But you can break it down further and find that bodybuilders represent a larger share of it. That means protein shakes, creatine, BCAAs, testosterone boosters and so on.

Then there are markets like brain health, which are smaller but growing at an incredible rate.

Or you can take plant-based nutrition and supplements, growing at 8.1% CAGR and find that a sub-markets of it like vegan cheese or plant-based milk are set to hit $4 billion and $35 billion respectively, in sales by 2024.

In other words, there are many niches and it’s all up to you to find the one that shows some great fundamentals.

To make it a little easier for you, here’s a mind-map that roughly shows what the nutrition landscape looks like. It is, by no means, complete but it should help you navigate through.

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Best Nutrition Affiliate Programs [2022 Update] (2)

Another positive aspect is, that with so much innovation, new trends and fads coming up, there’s always a new market that appeals to consumers.

These markets are there to be monetized by the ones who are quick to respond.

If you’re running a website that’s dedicated to a niche like biohacking or longevity, you can always be sure there will be new appealing products to sell.

Anyway, let’s have a look at how much search volume there is. Here are some examples:

Best Nutrition Affiliate Programs [2022 Update] (3)

Nutrition Affiliate Programs

  1. Amazon Affiliates Nutrition Affiliate Program
  2. iHerbs Nutrition Affiliate Program
  3. CrazyBulk Nutrition Affiliate Program
  4. Perfect Keto Nutrition Affiliate Program
  5. Elysium Health Nutrition Affiliate Program

Nutrition Products Keywords

KeywordDifficultyVolume (Desc)
optimum nutrition24147,000
testosterone booster13101,000
maca powder1380,000
vegan cheese1977,000
best protein powder2976,000
krill oil2166,000
keto snacks1056,000
now foods1042,000
vegan protein powder1239,000
caffeine pills532,000
best creatine321,000
dim supplement516,000
creatine phosphate612,000
dairy free chocolate1011,000
krill oil vs fish oil119,500
paleo protein powder66,000
mct oil powder15,700
blue spirulina64,500
muscletech protein13,400
low carb vs keto83,300
lean cuisine diet82,100
soylent alternative01,200

As you can see there are many keywords with decent traffic at medium to easy difficulty. Obviously, the above is just for illustration, you should do your own keyword research.

Branded keywords like NOW foods, Muscletech, Optimum Nutrition or iHerb show popularity of a brand so it’s worth to check out their affiliate programs.

Protein is the best selling bodybuilding supplement. Keywords like “paleo protein powder” or “vegan protein” suggest there’s potential for a website with focus on alternatives to whey and other traditional supplements

Keywords like “blue spirulina,” “soylent alternative” and “creatine phosphate” show that some sub-segments are underserved. Traditionally, people look for green spirulina and creatine monohydrate.

Likewise, a keyword like “dim supplement” shows it might be worth serving extreme niches as there clearly is a demand among highly knowledgeable consumers.

You may also look to conquer an upcoming niche and look to become a leader in that space. One example would be nutrigenomics which involves purchasing a DNA test and having a diet set-up accordingly.

Best Nutrition Affiliate Programs [2022 Update] (4)

In short, there’s a lot to play with as the market is massive. It’s just about how creative can you get.

Who Is Doing Nutrition Affiliate Marketing Well?

A solid example of nutrition affiliate marketing done right is

Best Nutrition Affiliate Programs [2022 Update] (5)

Just looking at the homepage, the website does an excellent job establishing credibility (“solid science-based …”) and asking for subscription right after.

The next thing you see is a banner that offers a helping hand. As you click on the banner you’ll get to this widget:

Best Nutrition Affiliate Programs [2022 Update] (6)

That’s smart because it directs you straight to a highly personalized niche content. It also does a great job being transparent about what are paid products and what are articles. This builds trust.

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Going back to the homepage, there’s a good mix of links to content, products and attempts to convert visitors.

Basically, the reader ergonomics are such that they switch between useful, appealing content and call to action, without being obnoxious.

Also, have a look at that red banner. First, it stands out. Second, it’s an affiliate link, so right on the money.

Lastly, as mentioned above, the website owners have done their research and are already monetizing some fast growing trends (i.e. nutrigenomics).

The content is very good, full of references to scientific studies which is exactly what this industry (that’s full of snake oil salesmen) lacks.

Likewise, not only do they cover traditional large markets like popular herbs, but also many trending niches such as keto, carnivore as well as extremely niche topics and substances.

It’s no surprise the website is doing quite well:

Best Nutrition Affiliate Programs [2022 Update] (7)

Another great example is BioHackers Lab. First, it targets a fast-growing niche (biohacking shows some 19% annual growth right now).

Second, the typical demographic that follow this trend is a developer or an online entrepreneur, so customers who pay the premium and are among the most likely to spend money online.

Here’s how the website is doing:

Best Nutrition Affiliate Programs [2022 Update] (9)

Not bad.

As the title suggests the website is heavy on reviews. That’s a smart angle to take, as most people who look for reviews are looking to purchase a product not read an article.

In other words, if you’re looking for a review of some restaurant, you may want to know the details about their cuisine, service, prices and so on.

But when you search for “best magnesium” it’s because you want to buy that one brand that’s on top of the reviews. It’s not like you’re going to analyze its chemical composition.

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Best Nutrition Affiliate Programs [2022 Update] (10)

Right on the money. The website owners know they have a buyer reading the review so why not going straight for the conversion.

As you can see the couple of successful examples we listed here are both quite aggressive in closing their visitors for the sale. (The trick is not to be salesy while doing it.)

There’s a reason for it. Nutrition market, while huge, is very competitive.

It’s competitive in a sense that there are many products and companies selling them, therefore it’s hard to stand out.

For marketers, that’s both a good and a bad thing. Bad for competition, good for having some lucrative affiliate deals out there.

Less known brands have to be aggressive, so they’re willing to pay a premium.

Here are some examples.

Best Nutrition Affiliate Programs of 2022

Amazon Affiliates4%1 day
iHerb5%45 days
Perfect Keto 10-20%30 days
Elysium Health12% 30 days

These are just some random examples.

As you can see, the programs are as diverse as the market itself. The market is competitive so many brands try to offer favorable affiliate conditions to get sales.

The easiest way to get started is Amazon Affiliates. Getting approved is quite a quick and easy process.

iHerb is another very popular website to buy supplements from. Their program is slightly more competitive compared to Amazon.

If you venture into sports nutrition, there’s a plethora of websites and brands that offer a variety of programs, some earning up to 50% of the sale.

There are reputable sellers like and popular manufacturers like Optimum Nutrition.

Less known brands like CrazyBulk try to outcompete the above so you’ll get much better rates. At the end of the day, you’re just selling proteins and weight gainers, there’s not much that can go wrong in manufacturing a decent product.

The great news is, there’s a lot of innovation in the nutrition space and you can market some really exciting products and earn a commission from them.

For example, Elysium Health is a product developed by the world’s leading scientists. It’s a longevity supplement coming straight out of MIT labs and a very promising one.

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Others like Soylent, Exo protein (bars made of cricket flour) and many innovative vegan, keto or paleo brands have their affiliate programs too.

So if nutrition is something that gets you excited you may choose to get deals with many different companies instead of going the standard Amazon way.

What Are The Downsides?

The downside of marketing nutrition products is the relatively low purchase value and not so easy conversion rates.

That’s because there’s plenty of products out there the buying journey is such that customers tend to do their research reviewing different products and articles.

Therefore, they’re likely to jump from one website to another in their quest for learning about the product.

This explains why a couple of successful examples above are quite aggressive in asking for the sale.

An important risk factor to consider is the recent Google update, dubbed by some as “Google Medic Update” because it affected health-related websites the most.

Nobody really knows how the changes in Google’s algorithm work, but some websites like saw as much as close to a 70% drop in search traffic.

Others, like Healthline, saw an increase of 20%.

Most likely it penalizes websites based on how credible Google thinks they are. In other words, if you’re going in health and fitness it’s worth doing it right.


Pros of Nutrition Affiliate Programs

  • Huge market: The numbers speak for themselves, nutrition is multi-billion dollar market with lots of people spending money on supplements and meal replacements.
  • Many niches: There are many niches to target.
  • Opportunity to grow: Nutrition is a fast-growing and fast-evolving market. It’s also easy to find a sub-segment that’s experiencing an astronomical growth at any given time.
  • Can be profitable: There are many programs offering up to 50% commission and long cookie duration.
  • Consumable product: Unlike let’s say cars, nutrition is something people have to spend money on repeatedly. Therefore you can boost your profitability by retargeting existing customers or building an email marketing list.

Cons Of Nutrition Affiliate Programs

  • Average order size: The average order size is relatively low. For most products, you can expect $75 – $100 dollars.
  • Competitive: Obviously, where there’s money, there’s competition.
  • Customer loyalty: There are no signs to suggest the customer loyalty is high in the nutrition market. Quite the contrary, many buyers like to follow whatever the latest fad is.

Should You Start A Nutrition Affiliate Marketing Website?


It’s a huge market. There are many fast-growing niches with not so much competition.

The nature of the product is such that you will never run out of customers to sell to.

It is a crowded space but it’s all up to you to find a niche with great fundamentals.

There are also many demographics and markets you can target and become the leader in. You can take a fast growing sport, like for example MMA or Brazilian Jiu-Jitsu and run a blog dedicated to nutrition in that vertical only.

Or you can focus on a particular diet that’s fast-growing such as keto.

Or take a specific product like Soylent (or alternative) and run a recipe blog that features recipes made out of Soylent.

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Alternatively, you can go with a combination of more, for example, a blog about diet for paleo bodybuilders or vegan MMA athletes.

As you can see, the possibilities are countless.


How do I find new affiliate programs? ›

Browse Known Affiliate Websites

Sites like RetailMeNot, BradsDeals, Ebates, and SlickDeals make the majority of their revenue though affiliate marketing. By doing quick scans of any of those sites you can see tons of companies that all have affiliate programs and are being promoted on these sites.

Which affiliate program is the best? ›

20 Best Affiliate Platforms in 2022
  1. Amazon Associates. It is the best affiliate marketing platform for beginners as you need not worry about reaching a certain amount of sales volume for earning a higher commission. ...
  2. Awin. ...
  3. Flipkart Affiliate. ...
  4. Reseller Club. ...
  5. BigRock Affiliate. ...
  6. ClickBank. ...
  7. Optimise. ...
  8. Cuelinks.
18 Oct 2022

Who is the number 1 affiliate? ›

Full stop, Robby Blanchard is largely known as the number one affiliate in the world and is featuring a free $26 Million Dollar Case Study that is asking if users are ready to discover the key to making thousands per day online?

What is the highest paid affiliate program? ›

High Paying Affiliate Programs
  • SEMRush.
  • Sitegound.
  • Liquid Web.
  • Bluehost.
  • Hostinger.
  • HostGator.
  • Cloudways.
  • Elementor.
17 Oct 2022

Which website is perfect for affiliate marketing? ›

In this article, we will review the top Affiliate Marketing Websites in detail.
  • Comparison of Top Affiliate Marketing Networks.
  • #1) Amazon Associates.
  • #2) CJ.
  • #3)
  • #4) Avangate.
  • #5) Awin.
  • #6) PartnerStack.
  • #7) ShareASale.
25 Oct 2022

What is the best niche for affiliate marketing? ›

Considering the benefits, competition, and statistics, here is our list of the best affiliate marketing niches you can choose from.
  1. Fashion. ...
  2. Travel. ...
  3. Technology. ...
  4. Education. ...
  5. Gaming. ...
  6. Home Decor. ...
  7. Health and Wellness. ...
  8. Finance.

Is affiliate marketing still profitable in 2022? ›

Yes, affiliate marketing is worth it, given its growth in popularity. Statista estimates the affiliate marketing industry will be worth $8.2 billion by 2022, up from $5.4 billion in 2017. It's also a low- to no-cost business venture you can profit from immensely.

What is the biggest affiliate website? ›

The highest-paying affiliate website is Shopify. This platform is used by 1.7 million businesses in 175 countries as an eCommerce platform. It is used to sell more than $200 billion worth of products.

Do you need 50 followers for affiliate? ›

Affiliate Eligibility

At least 500 total minutes broadcast in the last 30 days. At least 7 unique broadcast days in the last 30 days. An average of 3 concurrent viewers or more over the last 30 days. At least 50 Followers.

How much can a beginner affiliate make? ›

What is the affiliate marketing salary for beginners? Affiliate marketing salary for newbies in the field starts on average at $42,000 per year.

How do I become a super affiliate? ›

Here's how to become a super affiliate:
  1. Build a portfolio of sites around a single topic.
  2. Join and promote high-ticket affiliate programs.
  3. Test your products and content.
  4. Secure your traffic by building an email audience.
  5. Build a team and repeatable processes.
  6. Invest strategically in software and tools.
22 Jul 2022

What makes a super affiliate? ›

Simply put, a super affiliate is someone who drives a much higher rate of traffic and sales to your website than an average affiliate. In some cases these affiliates can earn more than $10,000+ per day in commissions alone. It's essential to include this as part of your strategy if you have an affiliate program.

How many followers do I need to be an affiliate marketer? ›

There is no specific ideal number of followers for affiliate marketing, however, a good number of 5,000 to 15,000 followers is enough to become an affiliate marketer. Also, your engagement rate should be at least 100 likes per post. Don't forget, marketers also track your performance and organic engagement!

How often should you pay affiliates? ›

Most affiliate programs pay their affiliates once a month, but some also pay only when the affiliate's net earnings exceed a certain level. The most common affiliate payouts are: Once a month, on the 1st date of the month.

How much do affiliates make a month? ›

As of Nov 16, 2022, the average annual pay for an Affiliate Marketing in the United States is $154,983 a year. Just in case you need a simple salary calculator, that works out to be approximately $74.51 an hour. This is the equivalent of $2,980/week or $12,915/month.

What percentage should I pay affiliates? ›

Percentage commissions are most common in affiliate programs, and the average affiliate commission rate is between 5–30%. If you sell a variety of products, percentage commissions may motivate affiliates to promote the products that lead to a higher average order value.

What is the biggest problem in affiliate marketing? ›

Finding the right partners

And finding that partner is one of the biggest affiliate challenges. An affiliate partner isn't just a regular marketer hired to promote your brand, but rather someone who will help you promote your brand to their customers and share insights (or resources) with you.

What are the 3 secrets for becoming a high earning affiliate marketer? ›

Join the Supermetrics partner program
  • Find affiliate programs with Lifetime Commission. ...
  • Find discount and coupon offers. ...
  • Promote a trial or free sample. ...
  • Find similar products of competitors. ...
  • Be honest in the weakness of a product. ...
  • Focus on mobile conversions.
7 Oct 2019

What is the fastest way to make money with affiliate marketing? ›

How to Make Money with Affiliate Marketing
  1. Create a Content-Rich Website.
  2. Get Targeted Traffic From Google.
  3. Promote Products That People Are Actively Searching To Buy.
  4. Promote Products That Sell.
  5. Promote Products That Offer High Affiliate Commissions.
  6. Optimize Your Affiliate Links To Get More Clicks.
29 Oct 2022

Which niche sells the most? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

Which niche makes the most money? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
6 days ago

Can you be a millionaire with affiliate marketing? ›

The short answer to 'can affiliate marketing make you rich? ' is of course, yes. However, what is most important to remember is that affiliate marketing is a marathon, not a sprint.

How do 2022 affiliate marketing make money for beginners? ›

7 steps to get started with affiliate marketing
  1. Choose a niche based on research. ...
  2. Choose the right platform. ...
  3. Pick profitable affiliate programs. ...
  4. Create optimized affiliate content. ...
  5. Drive traffic to your affiliate site. ...
  6. Build a simple affiliate marketing funnel. ...
  7. Track and increase your affiliate revenue.
8 Jul 2022

Can affiliate marketing make you millionaire? ›

Yes, ClickFunnels affiliate program can pay for your dream car if you can refer 100 customers to them. The affiliate program allows you to earn a massive commission if you bring in people to use your links or funnels to either become a paying member or just to purchase any ClickFunnels product.

Can you lose affiliate if you lose followers? ›

Can You Lose Your Affiliate Status on Twitch if You Lose Followers? Yes, you can definitely lose your affiliate status on Twitch if enough people stop following. To maintain that lucrative position in the catalogs of channels they enjoy watching, affiliates need 500 average viewers per stream.

How many hours do you need to stream for affiliate? ›

Joining the Affiliate Program

The requirements to join the Affiliate Program are as follows: Reach 50 Followers. Stream for 8 hours. Stream on 7 different days.

How much money does 500 viewers make on Twitch? ›

According to a Quora answer from a Twitch streamer, you'll get paid $3.50 for every 1,000 ad viewers. So if you have less than 1,000 viewers on a stream, you're making pennies per ad.

Can you make 10k a month from affiliate marketing? ›

If you want to build a $10,000 a month affiliate marketing business, you need to be making money consistently. The way that you do this is by building a funnel. If you're creating content and you're getting traffic, you want to direct people into a funnel where you can collect their email addresses.

How can I start affiliate marketing with no money? ›

The only way to start affiliate marketing with no money is to get an affiliate link and start sending it to people you know. While this is possible, it's not scalable and won't make you much money unless you're constantly networking.

How long does it take to succeed in affiliate marketing? ›

Growth in the early months – and even the first year – is sporadic and irregular for the vast majority of sites. In my experience, a good niche site won't achieve it's first $1000 month until somewhere between 12 and 18 months. Hitting that mark regularly is typically achieved between 18 and 24 months.

How do I make my first affiliate in 24 hours? ›

Steps to Make Your First Affiliate Sale in 24 Hours
  1. Start Making Affiliate Sales on Pinterest. ...
  2. Get Automated so You can Make Affiliate Sales While Your Sleep. ...
  3. Decide on a Product to Promote. ...
  4. Get Images that Convert. ...
  5. Become an Advanced Affiliate Sales Machine!
19 Aug 2019

Can I learn affiliate marketing on my own? ›

PRO: You Don't Have To Be An Expert

You don't need extensive marketing training or even a degree to be a successful affiliate. Some of the best affiliate marketers have had no prior experience! You learn affiliate marketing as you go, testing out different techniques to see which works best.

Which niche is best for affiliate marketing 2022? ›

Top 15 Best Niches for Affiliate Marketing
  1. Fashion. Fashion is considered a mainstream niche, yet it offers several sub-niches, meaning there are many opportunities for you to explore. ...
  2. Travel. ...
  3. Technology. ...
  4. Education. ...
  5. Gaming. ...
  6. Home Decor. ...
  7. Health and Wellness. ...
  8. Finance.

Can you make money 2022 affiliate marketing? ›

Yes, affiliate marketing is still profitable. If anything, there is more money to be made than ever, because spending has skyrocketed. Competition might have become a little stiffer, but as you will see in the rest of this article: it is certainly still worth it to start affiliate marketing in 2022.

How do I become an affiliate market in 2022? ›

7 steps to get started with affiliate marketing
  1. Choose a niche based on research. ...
  2. Choose the right platform. ...
  3. Pick profitable affiliate programs. ...
  4. Create optimized affiliate content. ...
  5. Drive traffic to your affiliate site. ...
  6. Build a simple affiliate marketing funnel. ...
  7. Track and increase your affiliate revenue.
8 Jul 2022

What are the top 3 niches? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
6 days ago

Can you make a living off affiliate marketing? ›

It's possible to make a living from affiliate marketing because it's a profitable business model. Here's why: It's low risk. Businesses only need to pay out when you make a successful referral (versus paying a fee for influencers).

What are the top 10 best affiliate marketing strategies? ›

Top 8 Strategies for Affiliate Marketing:
  • Select the right affiliates.
  • Optimize your platforms.
  • Diversify your affiliate program.
  • Partner with an influencer.
  • Leverage coupon deals.
  • Initiate brand to brand partnerships.
  • Use affiliate marketing software.
  • Build your own affiliate program.
18 Nov 2022

Is there a future in affiliate marketing? ›

The future of affiliate marketing looks very promising, and with continued innovation, you'll continue to see an increase in sales over time. New technologies and platforms help improve the process, while new affiliate marketing strategies increase the reach of a campaign.

What is the average monthly income of an affiliate marketing? ›

Affiliate Marketing Salary
Annual SalaryMonthly Pay
Top Earners$400,000$33,333
75th Percentile$208,000$17,333
25th Percentile$59,000$4,916


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