Top 7 Best Keyword Rank Tracking Software In 2023 (2023)

Top 7 Best Keyword Rank Tracking Software In 2023 (1)

What is the Best Rank Check Software?

Whether you are a business owner, a manager of a content agency, or an individual SEO writer – keyword rank tracking is vital to monitor your effectiveness. Your rank on major search engines means more products sold, more monetization of your ads, and more views of your important content. With rank check software, you can monitor your pages for keyword ranking. Many services also provide additional comprehensive SEO tools. We have analyzed seven of the top competitors. We determined which are the easiest to use, most cost-effective, most comprehensive, and most accurate. Let’s see how the best keyword rank tracking software.

What Is Rank Check Software?

Freelance writers, eCommerce entrepreneurs, and content creation teams all need to optimize search engine rankings in order to reach their intended audience. A rank tracker tabulates a webpage’s position for when websurfers type in a particular keyword search. These software solutions help you track keyword rankings for your pages.

How Rank Tracking Tools Work

At its basic function, rank tracking software simply checks your page’s SERP – or search engine ranking position for various keywords. It’s basically like typing a keyword into a search engine and seeing where your page comes up – a bit at a powerfully automated scale. The results are tabulated into ranking data which can be tracked over time.

Top 7 Best Keyword Rankings Tracking Software 2023

  • SE Ranking: Best Overall
  • SERPWatcher: Best User Experience
  • SEMRush: Most Comprehensive Tracking Features
  • Ahrefs: Best for Website and Backlink Analysis
  • Seobility: Best for Large Volume Analysis
  • Nightwatch: Best Local
  • Wincher: Most Affordable
Top 7 Best Keyword Rank Tracking Software In 2023 (2)

SE Ranking

  • A large suite of services
  • Easy to use
  • Excellent analytics
Top 7 Best Keyword Rank Tracking Software In 2023 (3)


  • Intuitive and modern UI/UX
  • Convenient alert system
  • Precise location data
Top 7 Best Keyword Rank Tracking Software In 2023 (4)


  • Over 50 SEO tools
  • Social media analysis
  • Competitor analysis
Top 7 Best Keyword Rank Tracking Software In 2023 (5)


  • Excellent for Website audits
  • Large content index
  • Fast crawler

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Top 7 Best Keyword Rank Tracking Software In 2023 (6)


  • Works well on large volumes of content
  • Internal and external link auditing
  • Helps with link-building strategy
Top 7 Best Keyword Rank Tracking Software In 2023 (8)


  • Low-cost plans
  • Unlimited users
  • Notification system

7 Best Keyword Rank Tracking Software In January 2023

Top 7 Best Keyword Rank Tracking Software In 2023 (9)

SE Ranking

Top 7 Best Keyword Rank Tracking Software In 2023 (10)

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Read SE Ranking Reviews

For most users, you do not need to look further than SE Ranking for top-quality service. This platform is easy to use, effective with audits, and accurate on keyword ranking data. SE Ranking is our Best Overall rank-tracking tool.

  • Comprehensive tools
  • Multi-engine rankings
  • In-depth analytics
(Video) BEST RANK TRACKERS - Free, Cheap & Fully Paid Keyword Trackers Revelead
  • Database lacking emerging keywords

SE Ranking is easy to get started with, perfect for smaller writing teams or individuals who do not want a large onboarding process – yet still powerful. Users find their keyword rank software to be highly accurate. Highlights include in-depth website audits, backlink checking, keyword research, and social media analytics. There is a white-label service for digital agencies to customize and utilize. As one small problem to be aware of, a number of users find those quickly emerging keywords are not included in the database fast enough.


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Read SERPWatcher Reviews

Run with a simple, modern, intuitive user experience – SERPWatcher is easy to use an effective rank tracker. We award SERPWatcher as the Best user Experience of all rank-tracking software.

  • Easy-to-use rank tracker
  • Alert system
  • Precise location data
  • Need to be integrated with the rest of the Mangools suite

SERPWatcher itself is a rank tracker made for daily use. It shines in frequently updated data from search engines and an alert system that keeps you aware of all your rankings. SERP Watcher is the rank-tracking tool part of Mangools comprehensive software offerings. Mangools other products specialize in keyword research, backlink analysis, and SEO metrics. Bundled packages bring a strong ROI with all options reasonably priced.


Top 7 Best Keyword Rank Tracking Software In 2023 (12)

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Read SEMRush Reviews

Much more than a keyword tracker, SEMRush is perhaps the most mature service in the field. In addition to rank-tracking software, they provide marketing, competitor research, and social media marketing. SEMRush is our choice for the Most Comprehensive Tracking Features

  • Over 50 SEO tools
  • Social media tools
  • Competitor analysis
  • Slow data updates

You simply can’t go wrong with SEM Rush. This service has been used for many years and is well-vetted. Their rank-tracking tools prove very effective for blogging and eCommerce. Additional highlights include powerful competitor research, analysis of organic and paid traffic, content marketing analysis, and the ability to optimize social ads and specific campaigns. SEMRush is comprehensive and a great choice for any larger enterprise. On the downside, some users wish that the databases would update more frequently to provide the most current results.


Top 7 Best Keyword Rank Tracking Software In 2023 (13)

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Read Ahrefs Review

Crawling as fast as any of the competitors, Ahrefs stands out for its real-time data and easy functionality. Because of this, Ahrefs is our choice as the Best for Website and Backlink Analysis.

  • The powerful site audit function
  • Compares organic and paid search
  • Large content index
  • Complex
  • Expensive
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Ahrefs web crawler analyzes the internet up to 4 times per hour, giving the utmost current data for your use as a rank tracker tool. This makes it an excellent tool to give real-time ranking results for your webpage and backlinks. They also provide excellent competitive analysis and help you craft your strategy. It seems to have a polarizing UX, with some finding it impressively detailed and powerful, while others found it too complex. As Ahrefs is also priced higher than most competitors, we think it’s a great option for an agency or business, but it may not be the best fit for an individual.


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Read Seobility Reviews

If your agency or content business needs a large number of websites analyzed, we recommend the consideration of Seobility. They focus on on-site audits, rank tracking, and backlink checking and can handle many sites. We award Seobility the Best for Large Volume Analysis status.

  • Internal and external link audit
  • Rank checking
  • Backlink monitoring
  • Not the most user friendly
  • Lacks tools of some competitors

Seobility is a good keyword ranker, which shines when used to analyze sites for rank and backlinks. Large website audits, keyword ranking, search volume analysis]

This service also allows you to track competitors and optimize your link-building strategy. Seobility is a good platform, especially as a website keyword rank tracker. Another entrant in the field is excellent at some features, although it may not offer as many features as other competitors.


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Read Nightwatch Reviews

Nightwatch differentiates itself with an elegant user interface and a focus on hyper-local results. Thus we award it the trophy for Best Local Rankings

  • Best local search rankings
  • Great API
  • Flex scale pricing
  • No focus on social media or marketing

Users find Nightwatch to be easy to operate, intuitive, and elegant. This service is at the top of the class for accuracy. Results from major search engines are calculated at the hyper-local level. This provides the most local areas to rank giving the most advanced web ranking data. We think the choice between Nightwatch and the other competitors comes down to the balance of super local and accurate results compared to more comprehensive features offered by competitors. If simply the best local keyword accuracy is your selling point, then Nightwatch deserves serious consideration.


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Read Wincher Reviews

Though perhaps too basic for the most demanding users, Wincher does all the basics well and is straightforward to use. It is the Most Affordable in the field.

  • Quick access to key data
  • Unlimited users
  • Notification system
  • Less advanced functions than competitors

Wincher boasts an impressive array of features. You can identify target keywords, use the keyword tracking tool, discover related keywords, and receive reports and alerts. The service is wide and comprehensive, although the results are not as super granular nor the additional services as large as some competitors. We consider Wincher SEO made easy, not SEO with complexity. We recommend their low-cost starter plan as a great place to begin as an individual or business option for a small agency.

How Much Does Rank Tracking Tool Cost?

SEO keyword tracking software can range in price depending on the use case. Individuals can usually get a free trial followed by low costs plans averaging $20-$50 per month. Business plans for multiple users and additional services may cost hundreds of dollars per month, while large enterprise fees may be custom quotes.

Final Thoughts

Our review convinced us that many rank checkers provide outstanding ROI and that many choices will help your business. Overall, we think users value ease of use, the accuracy of data, and comprehensive tools. Thus, we find that SE Ranking is the best balance of those considerations today and is the current best rank-tracking software. However, it is such a tight race between all the competitors, make sure to review the features offered and find the best match for your needs.

Frequently Asked Questions (FAQs)

How can I track my SERP?

Content providers, marketers, and agencies rely on their search engine ranking placement to acquire customers or monetize advertisements. They can use keyword tracking software to monitor where they rank on major search engines.

What is organic traffic?

Organic traffic is prized traffic to your website. Organic visitors are those who direct to your website from free sources such as links or searches. Inorganic traffic is from paid sources such as advertisements.

What is keyword research?

Keyword research is an analysis of target consumers of your content – what words are they using to find your product, service, or content? By conducting keyword research and ranking analysis, webmasters can drive organic traffic.

What is the Google search console?

(Video) Free Keyword Rank Tracking Spreadsheet Using Google Search Console

Google search console is a dashboard for webmasters to view analytics and rankings of their webpage.


How can I track my keywords rankings? ›

How to Monitor Keyword Rankings With SEO Tools
  1. Ahrefs. Ahrefs' Keywords Explorer is one of the most popular keyword position monitoring tools on the internet. ...
  2. SEMRush. ...
  3. Accuranker. ...
  4. Ubersuggest. ...
  5. Google Search Console. ...
  6. SearchMetrics. ...
  7. WebCEO. ...
  8. Tap into Trends.

What is a good keyword ranking? ›

Search engines usually show about 10 results per page, and higher keyword rankings mean being closer to the top of the page (toward spot #1), lower keyword rankings mean being closer to the bottom (spot #10).

What is keyword tracking tool? ›

Tracking keywords involves using software to monitor a specific set of keywords on an ongoing basis. There are many tools for tracking keywords, each with their own suite of benefits and other tools.

Which tools are essential for tracking changes to your website's ranking? ›

2. Use A Tracking Tool
  • SE Ranking is a feature-rich rank tracking software. ...
  • Pro Rank Tracker is an advanced SEO rank tracking solution. ...
  • Wincher is a simple but powerful rank tracker. ...
  • Nightwatch is an advanced rank tracking software. ...
  • Zutrix is a Google-focused rank tracker and keyword analysis tool.

How do I find top 10 keywords in Google Analytics? ›

Go to the Search Console tab at the top of the report. From there, you'll see the top 50 search terms for your website. As you can see in the screenshot above, you'll see the number of clicks, impressions, click-through-rate, and average position for each of the keywords.

What are some free keyword ranking tool? ›

If you seek to start a blog or hope to make profits off of your online business, then you need to learn how to get website traffic, and you must learn how to rank high on Google for some specific keywords.
Some of the free tools are listed below:
  • Google Keyword Planner.
  • Google Trends.
  • Keyword Hero.
  • Screaming Frog.
Dec 26, 2022

What is the fastest way to rank a keyword? ›

Here are the ten steps to rank for a keyword in Google.
  1. Step 1: Lay the Groundwork. ...
  2. Step 2: Do Your Initial Keyword Research. ...
  3. Step 3: Check Out the Competition. ...
  4. Step 4: Consider Intent. ...
  5. Step 5: Conceptualize the Content. ...
  6. Step 6: Execute. ...
  7. Step 7: Optimize for Your Keyword. ...
  8. Step 8: Publish.
Oct 24, 2022

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.

What are the 5 types of keywords? ›

These are the five main keyword match types:
  • Broad match (max reach, min relevance)
  • Modified Broad match (slightly lower reach, greater relevance)
  • Phrase match (medium reach, medium relevance)
  • Exact match (min reach, max relevance)
  • Negative match (usually used to increase the relevance of the website visitors)
Aug 12, 2019

What are the 3 types of keyword test? ›

The three keyword match types are Exact, Phrase, and Broad. But before discussing match types, it's important to be aware of some rules and definitions.

How do I find free SEO keywords? ›

8 free keyword research tools for SEO (that beat their paid...
  1. Rank Tracker. To find the most ample list of keyword variations and analyze their SEO profitability. ...
  2. Google Search Console. ...
  3. Google Ads Keyword Planner. ...
  4. AnswerThePublic. ...
  5. Keyword Tool Dominator. ...
  6. Google Trends. ...
  7. Google Correlate. ...
  8. Keywords Everywhere.
Jun 18, 2019

What is rank tracking software? ›

Rank tracking software is software to support seo practitioners by allowing them to track search engine rankings.

What are SEO ranking tools? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

What are 32 keywords? ›

A list of 32 Keywords in C++ Language which are also available in C language are given below.

Which tool is best for Google keyword trend details? ›

Google Trends is a free tool to analyze the popularity of any search term or topic. With this instrument, you can monitor the nature of search behavior, compare the search volumes of different queries, use historical data to see the longevity of any topic, and be able to predict it.

Does Google have free SEO tools? ›

Google's SEO tools are a great place to start.

Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.

Can you guarantee keyword ranking? ›

In conclusion, reputable SEO companies absolutely cannot and should not guarantee Google rankings of any kind. Be sure to choose the best SEO company based on your research and due diligence.

How do I check my SEO ranking? ›

How Do I Check My SEO rankings?
  1. Select the domain you want to check ranking for from the upper left menu;
  2. Go to Search Results;
  3. Look for the right-most square - that's your average position over time;
  4. Scroll below to Queries and you will see the keywords you rank on;
Dec 8, 2021

How can I rank #1 on Google? ›

How to rank highest on Google
  1. Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
  2. Mine your search queries. ...
  3. Target how-to and tutorial keywords with videos. ...
  4. Target pages already ranking. ...
  5. Do a SERP analysis. ...
  6. Add Schema markup. ...
  7. Check your technical SEO.
Jul 6, 2022

How do I rank higher on Google 2022? ›

How to Rank Higher On Google In 2022
  1. Step #1: Improve Your On-Site SEO.
  2. Step #2: Add LSI Keywords To Your Page.
  3. Step #3: Monitor Your Technical SEO.
  4. Step #4: Match Your Content to Search Intent.
  5. Step #5: Reduce Your Bounce Rate.
  6. Step #6: Find Even Keywords to Target.
  7. Step #7: Publish Insanely High-Quality Content.
Nov 8, 2021

What are the 2 types of keywords? ›

When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.

What is most searched on Google 2022? ›

Wordle, the web-based word game that is considered the purest pastime in the English-speaking world, has been named Google's most-searched term in 2022. The popular online game Wordle topped the list globally, according to the search giant's annual "Year in Search 2022" report.

What is the most searched product on Google 2022? ›

  • Video Games. 38% of searches.
  • Clothing. 36% of searches.
  • Toys. 13% of searches.
  • Cosmetics. 9% of searches.
  • Electronics. 2% of searches.
  • Home appliance. 2% of searches.

Is 80 SEO score good? ›

A high SEO score, preferably between 80-100, indicates that your website meets the quality criteria and is likely to rank higher on Google.

What is No 1 most important Google ranking factor? ›

In no particular order, the top factors for ranking on Google are:
  • High-quality content.
  • Mobile-first.
  • Page Experience.
  • Page speed.
  • On-page optimization.
  • Internal links.
  • External links.
Sep 15, 2021

What are the 5 SEO factors? ›

Top 5 On Page SEO Factors
  • On Page SEO Factor 1 – Keyword Research: ...
  • On Page SEO Factor 2 – URL Optimization: ...
  • On Page SEO Factor 3 – Meta Tags: ...
  • On Page SEO Factor 4 – Header Tags: ...
  • On Page SEO Factor 5 – Content Optimization:
May 30, 2017

What is a good SEO ranking score? ›

A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher. Others say that a score within the 70s is passable.

What is a good keyword difficulty score? ›

KDS Between 30% and 70% - Moderate Difficulty Keywords

Trying to rank for these keywords is comparatively more realistic and profitable. These will usually have good search volumes (hence the difficulty), but not so much competition that it's not feasible.

How many keywords should I rank for? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What is a high keyword difficulty score? ›

85-100 = Very hard. The absolute hardest keywords to compete for. In addition to high-quality content and link building, you'll need to put a lot of time and effort into SEO and content promotion. Consider these scores during every step of your keyword research process.

Is 1000 words enough for SEO? ›

You have a higher chance of ranking in Google if you write long, high-quality blog posts of 1000 words or more. We've also experienced this ourselves; we have written quite some articles that are over 2500 words — our Shopify SEO ultimate guide almost hit 9000!

What are 3 main areas of SEO? ›

The three kinds of SEO are:
  • On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
  • Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
  • Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
May 25, 2021

What are the 3 pillars of SEO? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

What is paid difficulty in SEO? ›

Paid difficulty score - Google Keyword Competition

It measures how much competition there is for ads targeting a particular search term. When people are paying for ads, it means the keyword is worth money to people and could indicate more competition in organic search too.

What is a good Google score? ›

Typically, a good one is between 8 and 10 when you're working with branded keywords. A score of 7 to 9 is good for commerical keywords. You can see a better score when you target your audience correctly and write ads of high quality that are also unique.

What is the ideal word count for SEO in 2022? ›

The suggested word count for landing pages is 500-1000 words. It's important to be clear and concise in your landing pages to assure that you meet the user's search intent and provide the information they're looking for.

Do keywords matter in 2022? ›

Keywords remain important in 2022. Make sure your webpages are keyword optimised so they are properly indexed on search engines and have increased visibility. Keyword research is invaluable in helping understand who your potential customers are and what they are looking for.

What does KD mean in SEO? ›

KD stands for "Keyword Difficulty" and represents an estimation of how hard it would be to rank on the 1st page of Google (aka the Top 10 search results) for a given keyword. KD is measured on a scale from 0 to 100, with the latter being the hardest to rank for.

Is low keyword difficulty good? ›

If there's low difficulty but the keyword has no search volume, you won't get any traffic. On the other hand, without relevance, you will not rank for the keyword even if the difficulty metric is low because the search intent doesn't match your type of content.

How do I check keyword difficulty in SEO? ›

That is why, to calculate Keyword Difficulty, we analyze the search results for a keyword and look at the number of referring domains the top 10 ranking pages have. In simple terms, the more referring domains across the top ranking pages, the higher the Keyword Difficulty.


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